Project Overview
My role as a UX/UI designer was to create an MVP for a new marketplace. The company was changing its business model from subscription boxes to selling vegan beauty and snacks products. The goal of these new web pages was to provide a seamless user experience for users to manage their orders, buy products and discover new products.
Team: CEO, President, Content creator, Web Developer
Target audience: Vegan curious
Tools: Photoshop, Figma (file link: tinyurl.com/568yr58x)
Methods: Gantt chart, Illustration, Prototyping, User flow, Wireframes, Mockups
Duration: 3 months
Minimum Viable Product (MVP) Objective
Discovery
Help users discover exciting new vegan products from new and established brands.
Subscription
A well-thought-out account page where people can manage their subscriptions easily.
Knowledge
Educate people with information about health and vegan products.
Mission
Communicate the mission of the brand to support the animal sanctuaries.
Surveys
Through Typeform we created surveys that helped us shape experiences that customers enjoyed. Some things that stood out were.
Cruelty-free & quality of products made them feel like they are caring for the environment.
People enjoyed trying new things & finding items not available locally.
People felt good about profits from their purchase going towards animal sanctuaries.
What vegan-curious people do not want to lose?
Nutrition
Vegan-curious customers worry about nutritional deficiencies. They want help adapting to a plant-based diet that meets their personal needs.
Comfort
People worry about losing the flavors and texture of non-vegan food. They are interested being able to find familiar flavors and textures.
What helps people make shopping decisions?
Snacks
Flavor
Nutrition
Texture
Beauty
Texture
Smell
Impact
Outcome
Brand Refresh
Marketplace MVP
Brand Concept
A concept that helps make a stock photo part of the brand.
Line Study
Studying line weight and flow to pick a line style that would fit the brand. The monoline with some stops worked the best.
Color Study
Tested color combinations to find what works together to create a consistent brand.
Design systems
Created design systems that consisted of form elements, buttons, tags and tooltips
UX/UI Process
Sitemap
Information architecture to understand relationships between pages
Wireframes
Framework to identify potential challenges and gaps with the sitemap
Visual elements
Visual style for the site shaped by branding elements
Design Handoff
Handover the screen flow and interactions
Competitive Analysis
I Researched vegan companies with a marketplace and companies with a subscription model. It helped me identify strengths and opportunities for the project.
Sitemap
Wireframes
Creating wireframes helped identify potential challenges and gaps with the sitemap.
Market Landing Page
To gain clarity in the early development lifecycle, I Developed a few prototypes of the marketplace. The feedback helped us push the best ideas forward. Click here to see the prototypes.
Account Page
MP Grid Concepts
Account Page Concepts
